National Instruments | July 2002 - Present

Web Development Manager | March 2011 - Present

• Oversee the development of a custom client-side framework and pattern library, providing modularity in design and development components for increased efficiencies in site production
• Developed 1-3-5 year strategic roadmap for team growth and capabilities in alignment with business demand and direction
• Consolidated client-side development personnel into a single team providing a range of development services from production to architecture
• Established, manage, and optimize a remote/offshore development team for production and operation needs

Web Applications UI Manager | June 2008 - March 2011

• Built and managed team of Senior UI Designers and Front-end Developers/Architects focused on browser based solutions for both NI.com and enterprise applications
• Consulted across the organization (R&D, Sales, IT, and Marketing) on the consistency of User Experience and Brand Identity in their products
• Led initiative to produce a Brand Identity Toolkit, intended for both internal and external audiences, consisting of style guides, how-to and standards documentation, and a collaborative forum for discussing brand identity questions
• Served as a consultant for the NI IT Architecture team for UX/UI related initiatives
• Worked with client teams to improve efficiencies by enabling design and development to become involved earlier in the project life-cycle
• Built strong relationships with IT and Marketing management to ensure alignment for their initiatives with corporate design and brand strategies

Design Analyst/Senior Designer | March 2005 - June 2008

• Served as internal project/account manager for larger design projects, ensuring effective communication and knowledge sharing across teams
• Conceptualized and led initial team in a rearchitecture of the navigational experience for the NI.com product catalog
• Collaborated and designed NI's "Parts List" application, providing a collaborative environment for customers and the NI Sales organization to build complex orders
• Served as design lead for evaluating and implementing NI's first community platform, enabling customer generated content and collaboration on NI.com
• Co-led efforts enabling Direct Marketing to send HTML-based email collateral
• Selected from the NI Marketing Leadership Program to lead a team in developing solutions for collaboration and asset sharing between Marketing and Sales

Web Designer | July 2002 - March 2005

• Served as lead designer for eCRM initiatives including personalization and lead capture
• Provided information architecture and design services for NI's Search, Faceted Navigation, and CMS platforms
• Proposed and co-led NI.com's first efforts in usability testing
• Designed variety of web based product marketing collateral such as landing pages, advertisements, and promotional site sections
• Created and managed an internal team blog to promote the value of design, emerging design patterns and technologies, and team services

Cortex Interactive | Designer | October 2000 - April 2002

• Conceptualized and designed the visual elements and user experiences for a wide variety of interactive e-learning projects
• Served as creative and functionality lead on the majority of projects I was involved with
• Designed internal interactive materials to assist with the Cortex business development process

Emerging | Designer | December 1999 - August 2000

• Created site compositions and online marketing materials for clients such as Ashford.com
• Assisted Ashford.com's online marketing department in the development of co-branding strategies with select manufacturers
• Had lead role in the creation of print collateral for Emerging's in-house marketing department

Abilene Christian University | August 1993 - December 1997

• Bachelor of Arts (emphasis in Graphic Design)

Software

• Adobe Design Suite, Axure, MS Office

Development

• Working knowledge of HTML and CSS

Disciplines

• Interaction/Visual Design, Information Architecture, Usability, Knowledge Management, Collaboration Technologies, Process and Methodology Development, UX Personnel Management, Remote Management, Resource Planning, Project Management